Vera Wang is renowned as the go-to choice for famous faces, including Hilary Duff and Chelsea Clinton, who have chosen the designer's bespoke white gowns for their special day.
And this season's catwalks have shown her return to tradition once more, flooding the runway in ceremonious ivory.
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Previously the queen of bridal couture had revealed collections that marked the antithesis of the traditional wedding dress – from "witchy" styles with jet black, nude and caramel for autumn/winter 2012 to seductive reds, crimsons and aubergine for spring/summer 2013.
So brides-to-be looking for a classic look can let out a sigh of relief as Vera now turns her focus to texture, fabric, and volume where swirls of tulle envelop the show – all in white.
The difference is in the fine detail of the designer's delicate lacework, which make these designs perfect for that fairytale wedding whilst allowing for a refreshing difference to the overly traditional.
And for those still looking for a more contemporary style, why not try a shorter wedding dress. Perfect for the modern bride or bridesmaid, Vera's ready-to-wear collection contains a variety of embellished cuts to suit every girl.