Vernon Kay has dressed up as The Hunger Games' Katniss Everdeen to celebrate Beefeater's summer campaign, The Hungry Games.
The 40-year-old, who has been appointed 'Boss of Beef' in honour of Beefeater's 40th birthday, helped launch the quiz pack which will test the knowledge of families in Beefeater restaurants up and down the country.
Those families with the best results will then take part in a grand-final; a live game show hosted by Vernon himself. Winning prizes along the way, the final family will receive the ultimate gift of a 5* caravan holiday worth up to £5,000.
Families who would like the chance to participate in the live final on 6th September, can enter in Beefeater restaurants across the nation by simply completing the activity packs on site and placing their entries in the ballot box.
"It was great fun getting into character for The Hungry Games shoot for my role for with Beefeater," said Vernon. "With their family-fun filled games packs in restaurants over the Summer Holidays it's definitely the place to be!"