Romance reports on Strictly Come Dancing usually begin once the show has started.
Not so this year, following the news that newly-single Joe Calzaghe and his Siberian dance partner Kristina Rihanoff are enjoying an off-screen relationship.
This week, the couple were spotted in Wales walking hand in hand and embracing during a break in training.
"They were hugging, holding hands, whispering and laughing. It could easily have been a scene from a romantic comedy film," one onlooker said.
Last week it was confirmed that the former boxer and his partner Jo-Emma Larvin, 28, had ended their five-year relationship.
But a spokesman for the 37-year-old retired super middleweight champ has denied he has found love with his dancing instructor.
"They are enjoying dancing with each other and they get on well, but there is no more to it than that," he said.
The new series of Strictly Come Dancing kicks off on September 18.
Photo: © Alpha