Pamela Anderson is getting the new series of Big Brother off to a bang after traveller Paddy Doherty was crowned winner of the celebrity version of the reality show.
The Baywatch pin-up, 44, will be the latest star to enter the house along with 14 new housemates chosen by producers from thousands of fame-hunting hopefuls.
My Big Fat Gypsy Wedding star Paddy, 52, surprised bookmakers with his shock victory, beating runner-up, former Atomic Kitten Kerry Katona and firm favourites Jedward.
The former bare-knuckle fighter, who lists his home town as being wherever his family are, broke down in tears as he emerged from the house to be greeted by his wife of 25 years.
He said the pair had never before spent more than four days apart and wiped tears from his eyes as they were reunited.
Dressed in a pale pink shirt and jeans, and smiling broadly, he told host Brian Dowling: "No way did I think I would get this far."
Born into generations of travellers, the TV personality said he had been a "fish out of water" in the Big Brother house but said his response had been to be "myself".
"I am me, and that's it," he said.
"I'm not used to mixing in that way. Then all of a sudden you are like a fish out of water, you have got to be yourself."
Irish pop duo Jedward left the house in third place after being voted the "most annoying" housemates, while Kerry, who has become known for her somewhat turbulent personal life, said her experience had taught her she was a "strong, independent woman" who could "stand on my own two feet".