Her low-cut Dancing on Ice dresses have caused something of a furore in the past.
But that didn’t stop Holly Willoughby making the most of her pregnancy curves when the new series kicked off at the weekend.
The 29-year-old presenter looked incredible in a floor-length, off-the-shoulder red Suzanne Neville gown that celebrated her curvaceous figure.
Holly - expecting her second baby, a little girl, in May - joined co-host Philip Schofield for the start of series six, featuring stars including Kerry Katona and Vanilla Ice.
After the show, which saw Angela Rippon and Nadia Sawalha become the first celebs to leave, Holly took to Twitter to thank fans for their compliments.
"Hope you all enjoyed that. I had a great night, it’s a joy to be back," she wrote, adding: "Thank you for all your lovely tweets regarding the frock… Big kiss."
Holly is not the only expectant star on the show.
Emma Bunton, who is nearly six-months pregnant with her second baby, has returned as a judge alongside Robin Cousins and Jason Gardiner.
The Dancing on Ice 2011 celebrity line-up
Photo: © Rex