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Heads were turned as Leona Lewis showcased her radical transformation this week in LA.
The singer ditched her cascading curls and classic diva style in favour of a poker straight 'do, blunt fringe and somewhat quirky ensembles.
For the premiere of Justin Bieber's new film Never Say Never, Leona wore a black high-waisted pencil skirt with a sheer top section and hot pink lips to cover her modesty.
The following night, for the pre-Grammys party, Leona stepped out in a second version of the Gaga-esque get-up, the giant lips swapped for a huge yellow bow.
Rumour has it that the X Factor winner designed the ensembles herself.
Perhaps this signals the beginning of the 25-year-old's foray into fashion, as reports have surfaced of her plans for launching her own fashion line.
Photo: © Rex