P Diddy may be a multimillionaire media mogul, but he doesn't mind mucking in - especially when it's all in the name of a good cause.
The US rapper, whose real name is Sean Combs, and his Diddy-Dirty Money colleague Dawn Richard helped paint a wooden crate and arranged planters at a youth centre in East London.
They were doing their bit as Orange RockCorps volunteers - encouraging donating time to charity and community work.
Diddy - dressed in black and wearing shades - said he is a dab hand with a paint brush.
"Painting was one of my first jobs when I was ten. I was always painting during the summer - I had to paint in 150-degree heat," he said.
Advising the volunteers to "keep the painting smooth", the 41-year-old added: "Everybody laughs because I started working when I was ten years old.
"I had to start working early. I've done soup kitchens and other volunteer work."
His group Diddy-Dirty Money are performing at the 2011 Orange RockCorps gig at Wembley Arena, alongside Primal Scream, Kelis, Professor Green and Eliza Doolittle.
Tickets to the one-off live concert are earned in exchange for donating four hours of time to charity work.
"Somebody taught me a long time ago that the greatest gift you can receive is to give something," explains Diddy.
"One of the things we need now in the world is to help each other out, and this is a prime example, especially with kids taking prime responsibility in their own communities to give back and work together."
Photo: © Getty