A professional wrestler, a beauty salon owner and a woman who calls herself "the Blonde Assassin" are among 16 ambitious contestants competing in this year's series of The Apprentice.
Lord Sugar, 64, is offering the chance to become a partner and plough £250,000 of investment into the winning candidate's business idea.
The eighth series of the hit BBC1 show kicks off Wednesday, March 21, with the tycoon warning the wannabes in typically abrasive style:
"Don't try and hide. We're not playing 'Where's Wally' here.
"I'm not looking for Lord Lucan, I'm looking for somebody who is going to put themselves forward and show me that they have got the aggression and business acumen to be my partner."
He tells them: "If I wanted a friend, I'd get a dog. I'm looking for a partner, the Marks to my Spencer, the Lennon to my McCartney."
Nick Hewer and Karren Brady return as Lord Sugar's trusted advisers, whittling down the contestants as they perform a series of tasks over 12 weeks.
Photo: © BBC