One Direction design their own Pudsey

Wednesday November 13, 2013

One Direction and Gary Barlow have joined the inaugural 'Very Important Pudsey' collection and have designed their own Pudsey's which will be put up for auction.

The X Factor judge and the world’s biggest boy band join Sir Paul McCartney, Coldplay, Dame Judi Dench and Dame Helen Mirren who have also designed unique teddies for Children In Need.

Taking inspiration from their recent world tour the Little Things singer have based their bear on their fans while Gary Barlow has chosen to style his bear in a suit mimicking his signature look.

The unique collection of bears will be on display at St Pancras International this week before they go under the hammer in an exclusive auction on 17 November.

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