David Beckham insists stripping off for the camera is not an issue for him.
The 37-year-old footballer is about to launch the new campaign for his bodywear partnership with H&M and doesn't have to worry about getting in shape to model it himself.
David revealed: "I did nothing different. I'm naturally fit of course as an athlete so there is nothing out of the ordinary I do!"
The ads will coincide with a 'statue stunt' planned by the retailer with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco.
New products will be added to the collection later this fall.
Becks said: "I'm very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition."
The formula for the H&M bodywear line is largely about his personal preferences that, he says, are "comfort and fit." And he's not just talking about T-shirts. Apparently, he doesn't mind some downtime at home, and that's why there will be more cosy and warm items heading into stores.
"It's important to me that Bodywear means more than just briefs and Ts. It's about all the pieces I like," he said.
David said he values the input of H&M designers, especially when it comes to their technical expertise, to get products to the point where he wants his name on them. He added: "Working with a team has always been a key part of my life.