Design engineer Glenn Ward has been pulped by Lord Sugar after failing a magazine challenge in The Apprentice.
The 28-year-old was fired after his less than glossy performance in the boardroom showdown.
His team failed the task to create a new publication aimed at the so-called 'grey pound'.
Meanwhile, their rivals hit the jackpot with more ad revenue for their raunchy lads' mag featuring a glamour model on the cover.
Glenn ended up in the boardroom with project manager Jim Eastwood and fellow Venture colleague Susan Ma.
"I was surprised to be fired. I didn't want to be fired and I didn't expect to be," he said.
Both teams had to create their own publication and sell advertising space in the task, and Team Venture chose to design a freesheet for the over-60s, ironically titled Hip Replacement.
The magazine secured £28,500 of advertising, but Team Logic's lads' mag Covered won after scooping £76,500.
Lord Sugar was quick to criticise Venture's magazine, saying: "The name Hip Replacement is bad. The content is condescending and idiotic."
Glenn defended the team and admitted he should have done more to convince Lord Sugar to keep him. He remained diplomatic about who could have been the latest firing.
"He could have fired anyone else, but it was because they defended their corner better than I did," he continued.
Glenn - who said he had not heard from Lord Sugar since his exit - would not talk about reports of a relationship with show colleague Zoe Beresford.
"I will not go into detail now. Zoe's a very good girl, and a strong person. We are good friends and I will stay friends with her," he said.
Photo: ę BBC