Former Atomic Kitten Kerry Katona has been relieved of her duties as the face of supermarket chain Iceland, nine years after she took on the role.
The news comes just days after pictures emerged of the troubled star allegedly taking drugs.
Kerry, who was made bankrupt last year, was reportedly on a salary of £250,000 with the frozen foods company.
"We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with," a spokesman for Iceland says.
"However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising."
Mum-of-four Kerry, who suffers from bipolar disorder, has been going through a rough patch recently.
The 28-year-old was said to be distraught last month when husband Mark requested a divorce.