One Direction have conquered charts around the world but pop queen Madonna has proved to be blissfully unaware of their existence.
The US singer, who has always shown herself to be on the pulse with changing tastes, was not sure who the British quintet were when asked in a TV interview.
One Direction have caused a stir in the US where they became the first British group to debut at number one in the US. But in an interview for ITV1's Daybreak, she was unsure who One Direction were:
"That's a pop group, right? Sorry," she said.
Informed they are a British chart band, she said: "I haven't seen them yet, no, sorry. Slap my hand."
However Madonna did show herself to be a fan of another British success story, Adele, and said she would like to work with her.
"I would love to. I would love to meet her, I think she's brilliant, I love her," Madonna said.