Coleen Rooney has unveiled her very first fashion range in collaboration with Littlewoods.
This week, the 24-year-old presented a 25-piece spring/summer 2011 collection based on her own signature style, due for release in the run-up to New Year's Eve.
Chic in a black dress from the label, the Liverpudlian lass posed with models showcasing a number of the new designs, which include summer maxi dresses, shifts, and floral Fifties-style frocks.
"I tried to design clothes for everyone, with lots of going-out dresses, jeans and day tops," Coleen said at the launch.
"I like to design in the office, but I get ideas all the time – 'Should I shorten that hemline?' 'Should I add more embellishment?'"
It has been a while since the mum-of-one – who has already agreed to design a range for next winter - has stepped into the spotlight.
Last month she went away on a 'make or break' holiday to Dubai with her footballer husband Wayne in an attempt to move on from his alleged infidelities.
Photo: © Rex