Cat Deeley is leading a wardrobe clear-out with a difference to help some of the world's poorest children.
The So You Think You Can Dance presenter is encouraging people to decline taking a hanger when they buy clothes from Marks & Spencer.
Each time customers opt to do so, the retailer will contribute cash to children's organisation Unicef, for which Cat is an ambassador, to aid children in Bangladesh.
M&S will donate half the money it saves from recycling hangers to help the youngsters.
The aim is to raise £1.9 million over three years.
It will fund a project in the poverty-stricken and flood-prone country, providing clean water, education and healthcare.
Cat said: "There are countries where children live in fear and without access to things like running water, education or healthcare.
"We need to help these children.
"By turning recycled hangers into money for charity, it means M&S staff and customers are doing a great thing every time they drop a hanger into the box."
Up to 150 million unwanted hangers each year could be recycled under the scheme.
M&S will donate 50p for every £1 saved from recycling to Unicef.
Photo: © Rex