A gag about David and Victoria Beckham's choice of names for their children was declared the funniest at the Edinburgh Fringe.
Canadian comic Stewart Francis, picked up a fifth of the votes in a poll by TV channel Dave.
His winning joke - "You know who really gives kids a bad name? Posh and Becks" - comes from his current show Return of the Lumberjacks.
The British couple's four children are named Brooklyn, Romeo, Cruz and Harper Seven.
The competition, which has run for five years, enlisted the help of 10 comedy critics to draw up a shortlist of gags before putting it to the vote of 3,000 comedy fans.
Speaking about his win Stewart said: "1969 West Mall Soccer Association's Most Valuable Player, and now this... thank you, Dave."
Photo: © Rex