It's the beginning of a new chapter for new parents Elisabetta Gregoraci and dad Flavio Briatore, who took their son Falco Nathan home less then a week after he made his entrance into the world.
The couple where snapped leaving a hospital in Portofino with the newborn, who was concealed under a blanket in a baby carrier.
And the little one got his first taste of the jet-set lifestyle awaiting him as the pair took him on board their luxury yacht moored in the Italian town's harbour.
Elisabetta gave birth on Thursday, and the new arrival weighed 4.1 kilos.
He is the first child for 30-year-old Elisabetta. Flavio also has a daughter, Leni, from his relationship with Heidi Klum.
Photo: © Rex