To celebrate the launch of Fairtrade Fortnight, a giant billboard made from more than 5,000 bananas was unveiled in London.
Made in Chelsea’s Cheska Hull attended the launch of the billboard, which features the iconic raised fist clutching a banana and took 3 days and 11 hours to make. All the bananas used will be donated to local food banks and Battersea Park Children’s Zoo.
“I was privileged enough to visit Fairtrade banana plantations in Ghana earlier this year,” she said. “I learnt how Fairtrade can change communities. That’s why I am sticking with Foncho to make bananas fair.”
“We need a much fairer system,” added comedian Harry Hill, who was also present. Other celebrities supporting the campaign also include Amanda Holden, Caroline Flack and Eddie Izzard.
The Fairtrade Foundation teamed up with banana farmer Foncho Cantillo to campaign for an end supermarket price wars in a bid to help banana farmers in poverty.
To get involved, sign the petition or create a personalised banana sticker at www.stickwithfoncho.org.uk. http://www.stickwithfoncho.org.uk