Jamie Oliver is to celebrate the glories of British food with his next TV series and book, after years of lauding world cuisine.
The chef has toured Europe and the US for recent Jamie Does... food series, as well as focusing on Italy for his Great Italian Escape.
Now he is to tackle traditional roasts and other homegrown grub for his next project, Jamie's Great Britain.
The presenter has already shown his expertise with traditional domestic food by preparing a "best of British" menu for world leaders at the G20 summit in April 2009.
"For me, the heart and soul of real British cooking is food that makes you happy and puts a smile on your face.
"And that's what I want to share with you: the real essence of British food, done properly." He said.
Jamie will visit different regions, giving his twist on recipes such as steak and kidney pudding and fish and chips, and looking at the story behind the food.