Norfolk businessman Bernard Matthews has died at the age of 80, his company has confirmed.
Famous for his "bootiful" catchphrase, the turkey tycoon stepped down from the company's board of directors in January this year.
He began his empire over 60 years ago - with just 20 eggs and a second-hand incubator.
Noel Bartram, group chief executive of Bernard Matthews Farms, said "I have personally known Bernard Matthews for well over 30 years, and on behalf of myself and my fellow colleagues, I wish to express our great sorrow and extend our thoughts and sympathies to the family.
"Rarely has any business been as synonymous with the hard work and values of one man."