Not content with The X Factor and Britain's Got Talent, Simon Cowell is now on the search for the next DJ.
Ultimate DJ, which has been developed by Simon’s SyCo and SFX Entertainment, will launch online and asks DJs to submit recordings which the public will vote for via social media.
The competition will then move to live challenges on television.
"We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format", said Simon.
He added: "It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent."