Michael Jackson's farewell concert-documentary opened on Tuesday to audiences worldwide, and took a whopping £12.1 million on its first day.
The two-hour movie, set to play in 110 countries for two weeks, was created from footage of the king of pop's rehearsals for a planned series of concerts in London.
It has received praise from Michael's family, friends, and fans, including Elizabeth Taylor, who enthusiastically covered her Twitter page with comments about the film.
With such a positive public response to This Is It, Sony has said that it will consider extending the film's run.
The company also plans to submit it for Academy Award consideration.