Katie Price's on-off boyfriend Alex Reid is set to appear on Celebrity Big Brother, it has been revealed.
And in a twist sure to raise a few eyebrows when the first episode airs this weekend, bosses are keen for him to enter the reality show as his alter ego Roxanne.
"If the money is right then he’ll definitely be up for it," says a friend of the cagefighter, who has reportedly been offered £150,000 to take part in the programme.
"Alex has really been trying to ditch Roxanne for a while now after all the mess it caused when it first came out.
"But since they’ve got back together Kate has been going on and on at Alex to resurrect Roxy. And now CBB want her back too he has had to think seriously about it."
Although the line-up for the last ever Celebrity Big Brother hasn't been officially announced, stars reportedly taking part include Ronnie Wood's ex Ekaterina Ivanova, Baywatch-turned-panto star Pamela Anderson and MC Hammer.