5 FEBRUARY 2009 Gary Lineker has become almost as synonymous with crisp ads as he is with football. And now his glam fiancée has got in on the act, too. Twenty-nine-year-old model Danielle Bux, who's more accustomed to fronting lingerie campaigns for the likes of La Senza, joins her sports star beau in a wacky campaign for a new line of crisps.
The curvy brunette tinkers under the bonnet of pink Figaro in black hotpants and stilettos while Match Of The Day presenter Gary tucks into a packet of Chilli and Chocolate in the Walkers campaign to promote the new flavours.
In other ads Gary, 48, is transformed into a Bollywood star and is harrassed by a furry tree dweller. In total there are six new flavours, including Crispy Duck and Hoi Sin, Fish and Chips and Builder's Breakfast, with the crisp company calling on the public to vote for their favourite which will be permanently incorporated into the range.