Contracts based on her image as a happily married mum are apparently under review following days of provocative pictures of her taken in the Spanish holiday spot, reports the Daily Mirror.
One of the latest images of her to surface shows her newly altered tattoo on her wrist - with the name of her estranged husband Peter Andre covered with a big cross.
The TV personality has a deal to promote lingerie - worth £2 million - and another one for £1 million as the face of a bed linen range.
"Since coming out of the jungle in I'm A Celebrity…, Katie has built a fantastically marketable career as Katie Price mother of three children and a role model to young girls," said a source.
"Katie has admitted she wants to go back to being (her glamour model alter ego) Jordan, and her behaviour… has been wild to say the least," added the mole.
But Ashley Wilde, the company behind Katie's bed linen contract insisted it had no plans to change the arrangement with her. Meanwhile Asda, which sells her lingerie, said it could continue to stock the range "but as with all deals, the contract will be reviewed next year".