The label has a fan in Christine Bleakley (pictured) as she attended the Pride of Britain Awards on Monday.
Speaking at the same event, Dannii said: 'It is essential to have the right people seen in your clothes. That’s the culture we live in — people see things on their favourite celebrities and they want it for themselves."
The X Factor judge also described the famous ladies she'd pick to wear her designs: "Everyone wants Alexa Chung, but if we’re talking internationally, I would love to have Jennifer Aniston on board. Whatever she wears sells in buckets."