Back in 2004 Coleen Rooney was best known as the teenage tracksuit-wearing girlfriend of an England football ace. What a long way she has come since then.
Now one of the most photographed women in Britain, the 24-year-old mother-of-one is considered a real contender in the style stakes thanks to her love of all things glamorous.
Click on photos for gallery
With that in mind, Coleen cemented her status at the end of last year when she unveiled her very first designs for Littlewoods – a fun and flirty range that came without the price tag you might expect from a millionaire footballer's wife.
And now she has followed that up with her mid-season range for the Liverpool-based company, which will launch on March 28 after it previews in February 25.
The 25-strong spring/summer range features a number of party-perfect pieces, including print ruffle dress, an eye-catching orange frill number, an embellished nude frock and one in a chic zebra-print.
And Coleen she is so passionate about this latest addition to her fashion portfolio she chose to model the collection herself in a series of soft and romantic images.
"I'm often asked about the clothes I wear and my sense of style. By creating a range myself, I hope to make my favourite looks available to all," Coleen – named as the face of Littlewoods last year - has said of her clothing collection.