Back in 2004 Coleen Rooney was best known as the teenage tracksuit-wearing girlfriend of an England football ace. What a long way she has come since then.
Now one of the most photographed women in Britain, the 24-year-old mother-of-one is considered a real contender in the style stakes thanks to her love of all things glamorous.
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With that in mind, Coleen cemented her status at the end of last year when she unveiled her very first designs for Littlewoods – a fun and flirty range that came without the price tag you might expect from a millionaire footballer's wife.
And now she has followed that up with her mid-season range for the Liverpool-based company, which will launch on March 28 after it previews in February 25.
The 25-strong spring/summer range features a number of party-perfect pieces, including print ruffle dress, an eye-catching orange frill number, an embellished nude frock and one in a chic zebra-print.
And Coleen she is so passionate about this latest addition to her fashion portfolio she chose to model the collection herself in a series of soft and romantic images.
"I'm often asked about the clothes I wear and my sense of style. By creating a range myself, I hope to make my favourite looks available to all," Coleen – named as the face of Littlewoods last year - has said of her clothing collection.
It's a little princess!