When Gwen Stefani launched her kids clothing range, Harajuku Mini on Saturday, she made sure it was a fun family affair.
Looking gorgeous in a patterned suit, trademark red lippy and her hair swept up in a loose top knot, the effervescent blonde strutted down the runway with two very special models – her sons Kingston and Zuma.
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After the official business was over, it was back to child's play as her eldest son showed off his creative skills colouring in a huge collage mounted on the wall.
Brother Zuma, meanwhile, larked around by posing behind a face board
Gwen – who has already enjoyed success with her LAMB designs – has now teamed up with retail chain Target to make the kids line.
As well as her two little leading men, Gwen had the support of her No Doubt band mate Tony Kanal – who was there with his girlfriend Erin Lokitz – and soul singer Robin Thicke.
"I've always wanted to do a cool children's fashion line inspired by the super-cute and playful kids' clothing you find in Japan" she said of the venture.
"The whole idea is about being creative, expressing your own individuality and having fun getting dressed."
And fellow Hollywood mum Selma Blair also congratulated her backstage.