She always likes to look her best on the red carpet, so Kim Kardashian must have been horrified when a bystander covered her in flour.
But the reality star soldiered on after the incident, which took place in the lobby of a West Hollywood hotel where she was promoting her new perfume True Refection.
Kim's back and hair were covered in white powder, which was later identified as cooking flour.
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The 30-year-old, who arrived at the event with her mother Kris Jenner, was ushered into a private room where she cleaned up.
Upon her return to the red carpet, the star laughed off the ordeal and even made a joke in light of the incident.
"That probably is the craziest, unexpected, weird thing that ever happened to me," she told E! Online.
"Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there."
According to E! Online, the female assailant ran off after she threw the flour, but didn't get very far when Kim's bodyguards intercepted her and held her before security took over.
Kim has not pressed charges over the incident and the unidentified woman has been released, according to a press release from the Los Angeles County Sheriff's Department.