Lewis Hamilton has consistently made his mark in Formula 1. Now it's time for the music industry to get a dose of his charisma.
The driving ace – and his sleek sports car – star in the latest video by rapper Swizz Beatz, aka Kasseem David Dean.
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The pair were spotted cruising around Cannes, with Lewis at the wheel, naturally. Fans clamoured around the super car to get a glimpse of its famous occupants.
"Just got to Cannes to catch up wit my man Swizz, he loves my Mclaren," Lewis tweeted proudly.
Although the music maker and the Grand Prix prince are form different worlds, their respective ladies are, no doubt, the common denominator.
Lewis' girl Nicole Scherzinger is one of pop's most famous faces, as is Swizz' wife Alicia Keys. The couple have a toddler son, Egypt .
Artists Chris Brown and Ludacris may also make an appearance in the clip.
Lewis posted a picture of the trio together on his Twitter account.