The ninth series of The Apprentice has only just started but there is one candidate already making a name for herself; Luisa Zissman. This week it was revealed that she ended her six-month romance with co-star boyfriend Jordan Poulton days after the show returned to TV screens.
According to the Sunday People, the couple quickly became an item while filming Lord Sugar's hit show, but Luisa, 25, decided to break up with Oxford graduate Jordan because she thought it might ruin her credibility.
According to the paper, she has gone on to brand their fling as one of her "biggest mistakes".
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"She didn't like the fact everyone knew and cared that they were a couple," a source close to the businesswoman said.
"She has told him any romance is finished for good. He tried his best to win her back but she wasn't having any of it. She described dating him as one of the biggest mistakes of her life.
"Luisa loves being the centre of attention, and the prospect of being in an Apprentice relationship was more appealing than Jordan himself. She told everyone about it and was excited at first."
It's not the first time that Luisa has made headlines since the show started. The mum-of-one, who owns a cupcake business with her ex-husband, caused a stir recently when a series of racy photos of her wearing skimpy outfits were published.
Luisa has previously boasted that she has the "energy of a Duracell bunny, the sex appeal of Jessica Rabbit and a brain like Einstein".