David Beckham left his handsome, groomed appearance to one side when he was covered with golden goo, along with his two sons Romeo and Cruz, on Thursday.
The former football star got into the spirit of the Nickelodeon Kids' Choice Sports Awards in Los Angeles by being splashed head-to-toe in the slimy liquid. Some fans may have said that he resembled the golden statuettes presented at the Oscars.
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David, 39, and two of his boys, 11-year-old Romeo and Cruz, nine, looked delighted to be getting a glimpse of the action, beaming as they were soaked through on stage.
Eldest son Brooklyn missed out on the popular children's event at the UCLA Pauley Pavilion.
Having treated his sons to their first ever World Cup final in Brazil last weekend, David brought the trio to Los Angeles, where the family resided before relocating back in the British capital.
The Beckham boys have so far enjoyed a spin class and relaxing strolls in the hot city.
Ex-LA Galaxy player David and his boys are currently enjoying a father and son holiday in Los Angeles, while mum Victoria and three-year-old Harper stayed at home.
Fashion queen Victoria may well have chosen to stay behind to put the final touches to her Dover Street store, which is due to open at the end of the summer.
But judging by her latest tweet posted to her 7.67 million followers, she's enjoying the summertime in London.
"I London in the summertime! Love this piece by my friend, Jennifer Meyer x vb," posted the designer and mum-of-four, alongside a picture of a necklace.
It's a little princess!