The event is the UK’s biggest breast cancer fundraiser. For a small donation supporters can choose from hundreds of fun and fashionable ways to wear the rosy hue, whether at the office, at home or at school, and raise money through holding pink-inspired fundraising events.
Rebecca Adlington, whose wedding was exclusively featured in HELLO! magazine, is "really happy to be involved in in this campaign to raise funds for breast cancer research".
She adds: "Wherever you are, whatever you’re doing, it really is possible to add a touch of pink to your outfit on October the 24th.Come on everyone get involved and help us to make this the most successful wear it pink ever!"
Wear it pink has raised over £25 million to date for world-class breast cancer research that saves and improves lives, giving women quicker diagnosis and more effective treatments. Every year 50,000 mothers, daughters, sisters and wives will be newly diagnosed with breast cancer and 12,000 women still die, with millions continuing to live with its long term impact.
Tumble star Alex Jones said: "Wear it pink is a fabulous campaign to raise awareness for breast cancer research. With so many great pink outfits and accessories to buy on the high street it’s a chance to look good while raising vital funds for breast cancer”.
Wear it pink takes place on Friday 24 October to support Breast Cancer Campaign's life-saving research. Sign up now at www.wearitpink.org