A host of celebrities from Alesha Dixon to Joanna Lumley have joined forces to show their support for BBC Children in Need. The stylish stars have been spotted rocking the campaign's new designer T-shirt, created by iconic British designer Giles Deacon.
Alesha Dixon wearing the new Children in Need T-shirt
Snapped by renowned photographer Sølve Sundsbo, stars including Edie Campbell, Lily Cole, Amber Le Bon, Gemma Chan and Jim Chapman front the new campaign, rocking the chic T-shirt which features a geometric patterned design inspired by the charity's icon Pudsey the Bear.
Scroll below for the full campaign video
"I am delighted to be part of the BBC Children in Need 2016 campaign and encourage the UK to come together in doing what they can to help raise money for disadvantaged children and young people," Joanna Lumley explained in a statement. "You can show your support by buying a Pudsey T-shirt designed by Giles Deacon and wearing it with pride, knowing your support will go on to make a difference to young lives."
Joanna Lumley is also participating in the campaign
Money from sales of the T-shirt, which is available to buy now, will go to benefit disadvantaged children and young people supported by the charity across the UK, with 70 per cent of the sale per T-shirt being donated.
Britain's Got Talent judge Alesha Dixon explained that the contributions could "make a huge difference".
"Money raised from this year's BBC Children in Need T-shirt will go on to make a huge difference to the lives of disadvantaged children and young people," she said. "Designed by the fabulous Giles Deacon and featuring a pop art Pudsey! What's not to love? Get yours now!"
The T-shirt is designed by Giles Deacon
Designer Giles explained that he was "delighted" to have worked with the charity, after having been a supporter of their work "for many years now".
"Having supported BBC Children in Need for many years now, I was delighted to design this year’s T-shirt," he said. "Inspired by my love of bold graphics and colour, the T-shirt is a real pop art Pudsey. I encourage everyone everywhere to buy one and help make a huge difference to the lives of disadvantaged children and young people around the UK."
The annual BBC Children in Need Appeal Show will return to the nation’s television screens on Friday 18th November. For more information, visit bbc.co.uk/pudsey