Luisa Zissman Age: 25
Occupation: Retail Entrepreneur
Lives: St Albans, UK
Luisa describes herself as confident, logical and outspoken. She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. When she was younger, her first job was at an estate agents as a Saturday girl, and now she owns her own cupcake shop, baking website and electronics business.
She says: "I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit and a brain like Einstein"