You've heard of fast food – now savour the idea of Slow Food.
While fast food is hasty, global and unhealthy, slow food is lovingly prepared, local produce that makes you glow from the inside.
The non-profit association encourages us to think about the implications of the choices we make: where our food comes from, how it is produced, and who we are supporting in our buy.
"Slow Food was founded as a rebellion against fast food and fast culture," says CEO Catherine Gazzoli.
"The movement stands for many key issues like defending edible biodiversity, the right to pleasure when we eat, and taste education.
By thinking about the story of the food on our plate as consumers and home-cooks, whose 'pound' we support when we shop, we can make a small difference, which ultimately adds up to a big difference.
Buying and thinking local, as well as promoting special heritage ingredients can help save 'forgotten foods' and support our local food economy."
From June 18 to 24, the phenomenon is being celebrated in Britain.
Here, Catherine recommends the best events, and serves up her advice on how you can live the Slow Food experience this summer and beyond.
Starters for Slow Food Week
"I am excited about our first-ever canapé crawl. It begins on Wednesday June 20 at Hawksmoor Restaurant and takes in some of London's best restaurants and food vans.
At each stop you'll be able to enjoy a drink and some wonderful canapés created using Britain's artisan foods.
'Crawlers' will also be able to meet the Chef Patron at each establishment.
Also, on Saturday 23 and Sunday 24 June we'll have the Forgotten Foods Roulette Table set up in London's Regent's Park.
It's our creative way to get traditional British food, made by artisan producers, back on menus. Foodies can come along, spin and sample a wide variety of top-quality produce facing an 'eat it or lose it' situation."
Food for future
"Continuing to live the Slow Food philosophy is not difficult and can be weaved into your everyday life, both at home and when eating out.
I tend to think: 'Is that a pound for my local producer?' when I shop myself, or will it go right to the middle man? If you do the same you’re already living the slow food experience"
For more details and events see: www.slowfood.org.uk