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Everyone wants the bag in Naomi Osaka’s new Louis Vuitton campaign

The tennis star’s accessory isn’t available just yet, but we found one just like it in the meantime.


naomi osaka
Brandi Fowler
Fashion and Lifestyle Writer
On 13 January 2021
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Naomi Osaka has been leaving her mark in the fashion world in the past few months. The 23-year-old tennis star recently graced the cover of Vogue, with the fashion bible calling her “The People’s Champion.” She has also landed the cover of Harper’s Bazaar Japan and scored campaigns and collaborations with Strathberry and more. 

The sporty fashionista took her campaign list to another level when she announced that she is Louis Vuitton’s new brand ambassador. “Wow this is actually crazy. Honored to be @louisvuitton newest House Ambassador. Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”

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Naomi Osaka stuns in Louis Vuitton's SS21 Campaign

In the photo, Naomi strikes a fierce pose with her naturally curly hair flowing around her, wearing a multi-colored Louis Vuitton dress and draping a signature crossbody bag over her arm from the brand’s Spring Summer 2021 collection. 

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Our eyes went straight to the multi-pocketed bag, which comes complete with an LV-emblazoned adjustable strap. And we weren’t the only ones. 

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Naomi covers Vogue's January 2021 cover

Fans not only went wild over the campaign - they were dying to know the details on the khaki canvas bag she was holding. There were none, so the fashion-obsessed Instagrammers flocked to Louis Vuitton’s Instagram page for answers. “What’s the name of the bag,” one wrote, along with many others. “NAME OF BAG!,” someone else added. “Love it! Can’t wait to get one,” another person chimed in. 

Read more HELLO! US stories here

The crossbody bag appears to be a new version of Louis Vuitton’s utility multi pochette bag, which has a similar adjustable Louis Vuitton emblazoned strap. That bag retails for $2,050 price tag, so we’re expecting the bag Naomi is holding to cost around the same.  We grabbed details on where to shop it below. 

louis vuitton

Louis Vuitton Multi-Pochette handbag, $2,050, Louis Vuitton

There’s no word yet on when Naomi’s bag will drop, but we’ll be looking out for details. Until then, we’ll be daydreaming about it.

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