Actors and actresses

News

PROMOTION

PROMOTION

The comedy actor came up with a novel approach to get the word out about his new film, launching himself off a Cannes rooftop dressed as a bee
Photo: Getty Images
Click on photos for gallery

Co-star Chris Rock turned up to exchange banter with his friend during the acrobatics
Photo: Getty Images

Jerry buzzes into action with high-wire 'Bee' stunt

18 MAY 2007

For most Hollywood stars turning up in a eye-catching outfit is a tried and tested way to draw attention to a new movie. And, while Jerry Seinfeld's costume for a promotional appearance for his animated flick Bee Movie had a show-stopping effect, it broke with the more familiar glitzy frock routine. The comedy talent publicised his latest cinematic offering by launching himself off a Cannes hotel dressed as a giant honey gatherer.

"They tell me Scorsese did the same thing last year for The Departed," quipped the comedy talent during the acrobatic stunt.

Using a wire, Jerry abseiled off the roof of the Carlton Hotel high above the French town's famed Croisette Parade, all the while exchanging banter over a loudspeaker with his co-star who was supporting his pal from the relative safety of the beach below.

The film features Jerry as Barry B Benson, a restless New York bee on a mission to end human "theft" of honey. And Jerry's fellow comic, who lends his voice to the character of a mosquito philosopher, couldn't resist ribbing his chum about the far-fetched promotional measures, joking: "You know, even Borat just showed up in his underwear."

Share this article: AddThis Social Bookmark Button

Want to get sharing?


What is Yahoo! Buzz?

Make hellomagazine.com your home page | Advertising in the magazine | Advertising on the website | Disclaimer

Global HELLO! sites: íHOLA! Spain | HELLO! Canada | HELLO! Russia | HELLO! Greece | íHOLA! Mexico

© 2001-2017, HELLO! All rights reserved. Click here to let us bring the news to you! AddThis Feed Button