Ashley and Rio receieved a very warm welcome as they arrived for the screening of Dead Man Running, a crime thriller they both helped to co-finance
Mel B brought some much-needed glamour to the event in a daringly low-cut dress
American star 50 Cent, who appears in the film as a loan shark, brought a smile to the face of singer Jamelia after bumping into her on the red carpet
He is used to seeing his wife in the spotlight but it was Ashley Cole's turn to shine this week.
Screams of excitement went up around Leicester Square as the professional footballer and his pal Rio Ferdinand hit the red carpet to mark their first foray into the world of film.
The sporty duo were in London for the premiere of Dead Man Running, a crime thriller likened to Guy Ritchie's popular flick, Lock, Stock & Two Smoking Barrels.
Taking a break from their day jobs, the boys were helping to promote the film in their roles as executive producers – they both helped to co-finance the venture.
Despite the fact that Cheryl couldn't attend due to X Factor commitments and the release of her debut single, the warm reception lessened any first-time nerves Ashley might have been feeling.
And the starry turn-out is likely to have helped too.
US rapper and actor 50 Cent, who stars in the film as a villainous loan shark, hit the British capital for the event.
His good humour was infectious – he had songstress Jamelia smiling broadly as they made their way inside for the showing.
Despite not starring in the film, former Spice Girl Mel B, who arrived on the arm of husband Stephen Belafonte, very nearly stole the limelight in a daringly low-cut halter neck gown.
Actor Danny Dyer and newcomer Tamer Hassan – the film's leading man who plays an ex-convict who has 24 hours to pay back £100,000 with the help of Danny's character – were also in the capital.
Dead Man Running, also starring Brenda Blethyn, is released in the UK on October 30.