I'm A Celebrity… and Saturday Night Takeaway have both been nominated for best entertainment programme, alongside Celebrity Juice and The Graham Norton Show.
Smash ITV drama Broadchurch has received three nods, including one in a new category honoring the best TV detective.
Both its stars, Olivia Coleman and David Tennant, are up for the prize, pitted against Idris Elba for Luther, Bradley Walsh for Law and Order UK, Suranne Jones for Scott and Bailey and Sherlock actor Benedict Cumberbatch.
Despite no new episodes of Sherlock being broadcast during the qualifying period, it was decided that Benedict should be included in the shortlist given the popularity of repeats with viewers, show bosses have said.
Broadchurch, one of the biggest hits of 2013, is also nominated in the drama category, alongside Doctor Who, Call The Midwife and last year's winner Downton Abbey.
Nominees in the drama performance category are Downton's Maggie Smith, Miranda Hart for Call the Midwife, Doc Martin's Martin Clunes the recently departed Doctor Who, Matt Smith.
Ant and Dec are nominated for the best entertainment presenter, an award they have won for the past 12 years. This year they will face competition from X Factor host Dermot O'Leary, Alan Carr, Graham Norton and Keith Lemon.
Meanwhile, the X Factor will compete against Strictly Come Dancing, Britain's Got Talent - also hosted by Ant and Dec - Dancing on Ice and The Voice in the talent show category.
The battle of the soaps will see EastEnders, Coronation Street, Emmerdale and Hollyoaks compete for the prize.
The National Television Awards, hosted by Dermot O'Leary, will take place on 22 January.
The National TV Awards nominations in full:
- Talent Show
The X Factor
Strictly Come Dancing
Britain's Got Talent
Dancing on Ice
The Voice UK
- Serial Drama
Mrs Brown's Boys
The Big Bang Theory
Call The Midwife
- Drama Performance
Maggie Smith (Downton Abbey)
Matt Smith (Doctor Who)
Martin Clunes (Doc Martin)
Miranda Hart (Call The Midwife)
- Factual Entertainment
The Great British Bake Off
Paul O'Grady: For The Love of Dogs
An Idiot Abroad
The Jeremy Kyle Show
Khali Best (EastEnders)
Michelle Hardwick (Emmerdale)
Marc Baylis (Coronation Street)
Anna Passey (Hollyoaks)
- Serial Drama Performance
David Neilson (Coronation Street)
Julie Hesmondhalgh (Coronation Street)
Jessie Wallace (EastEnders)
Michelle Keegan (Coronation Street)
- Documentary Series
Paul O'Grady's Working Britain
Penguins - Spy in the Huddle
Inside Death Row with Trevor McDonald
- Entertainment Programme
I'm a Celebrity
Ant & Dec's Saturday Night Takeaway
The Graham Norton Show
- Entertainment Presenter
Ant & Dec
- TV Detective
David Tennant (Broadchurch)
Olivia Colman (Broadchurch)
Idris Elba (Luther)
Bradley Walsh (Law & Order UK)
Suranne Jones (Scott & Bailey)
Benedict Cumberbatch (Sherlock)