Charisma and cosiness: How 'This Morning' hosts Richard, Judy and co charmed a nation
Richard Madeley and Judy Finnigan
Number of years on This Morning: 13
Memorable moments: Dressing up as Ali G, Richard constantly over-sharing about their personal lives and telling Bill Clinton how he was once falsely accused of shoplifting.
How they got the job:
Richard: “They wanted someone with serious muscle to present it, but they picked us because we were cheap.
Why it worked:
Richard: “I felt closer to the audience of This Morning than I did on any other programme.
“We opened up a lot and trusted them, and in return they trusted us.”
"We weren't just a flash in the pan. We were part of TV culture." © ITV Pictures