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The 31-year-old shared nearly unrecognisable photos of herself on Thursday with behind the scenes snapshots from her session with photographer and director Hype Williams.
"Clyde Haygood and Joyce Bonelli glammed me up and we went for a fun, crazy look, channeling Diana Ross," she wrote on her website. "Definitely a new look for me. Xo"
In the series of images, the reality TV star sports super long lashes, bright pink cheeks, pale pink lips, big hoop earrings and a huge afro wig reminiscent of the legendary Supremes singer.
Kim also uploaded a black-and-white image by fashion photographer Nick Knight for V magazine which showed the star looking more like her normal self.
It's a little princess!