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I believe that serums are essential for great skin. I like to think of them as the beauty equivalent of a tall glass of fresh, filtered water for your skin – providing a great surge of hydration and added benefits such as radiance. It’s why I have used one morning and night for as long as I can remember. I apply it to my freshly cleansed face, all the way down onto my neck and chest and even around my eyes, then I apply a day or night cream and an eye cream. A great serum is my first step every morning and my last step at night. It doesn’t matter if I am tired or stressed, jet-lagged or unwell, I believe that a serum can make my skin look better within minutes and I’m convinced they have helped my skin look healthier, more radiant, fresher and less lined. So when I discovered that the majority of British women don’t use a serum, I was determined to find out why.
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I teamed up with one of my favourite beauty brands, Lancôme, because it has a great go-to serum for all ages, multiple skin types and skin tones. It took 14 years to develop and has seven patents – Advanced Génifique. I found three readers with different skincare needs to see if I could turn them from serum sceptics to serum converts. You first met them two weeks ago and since then they have been using Advanced Génifique. But has it made a really positive, visible difference to their skin?
The majority of British women don't use a serum, I was determined to find out why.
MEET OUR SERUM CONVERTS
ELLIE COTTER, 25
Burns the candle at both ends, living and working in London as a TV researcher
"I have slightly sensitive, dry skin. I work and play hard, often going to bed with make-up on or just a quick wipe with a cleansing cloth. I have never used a serum before as I thought they were for older skin."
Serum convert? "I’ve found it really quick and easy to add Lancôme's Advanced Génifique into my busy life. You just click the button on the lid and the exact amount is measured out – enough for my face, neck and chest. It instantly makes my skin look and feel softer and far less dehydrated, so I’ve found that I need less moisturiser. My skin feels less tight and dry and this serum is definitely on my birthday and Christmas wish list."
LEHVASHNEE SEQUEIRA, 37
Experiencing life as a first-time mum to Nenah, sleepless nights are starting to take their toll
"I am sleep deprived and have to fit everything around my daughter. For the first time my friends say I look tired and I can feel that my skin is suffering, looks dull and a bit grey."
Serum convert? "I am really impressed with Advanced Génifique. It leaves my skin looking less tired, more radiant and healthy. It also takes just seconds to use morning and night, which is very important for me. Even when I don’t get a good night’s sleep, I now find that as soon as I use the serum my skin feels fresher and smoother. And when I get the chance to put on make-up, I find it goes on more smoothly and evenly. I am a true serum convert."
TINA VAN BREUGEL, 48
Leads a busy life juggling the demands of a business while being a mum to three teenagers
"I adore skincare products. I cleanse morning and night, use a day or night cream and eye cream. I also exfoliate twice a week and love masques, but I have never really used a serum before."
Serum convert? "I don’t know why I have never used a serum before. It is so easy to click the top of the bottle, get the right amount and apply it to my skin morning and night. It is absorbed in seconds and leaves a fresh glow to my skin – like I am just back from a long walk. Right away my skin feels and looks smoother and I have even noticed that my fine lines look softened. I would definitely recommend Advanced Génifique to my friends."
Click here to meet our serum converts before they tried Lancôme Advanced Genifique
HELLO! is delighted to be able to offer one lucky reader the chance to win a £1,000 Get a Room! hotel voucher to use towards booking stays at any of the more than 950 Mr & Mrs Smith boutique hotels around the world. In addition, we have ten luxury Lancôme hampers worth over £300 to give away.
To enter please click here.
Terms and conditions: Entries must be received by midnight on Sunday 24 August 2014. No cash alternative.