Yes, ladies and gents, the Irish twins have created their very own trend, the Jedward quiff (the Jif?), which is being seen on all the best-dressed heads, not least at the Grammys where Rihanna and Mary J Blige wore upwardly mobile peaks of hair and even Pink got in on the act with tufty forelocks.
Cate Blanchett has recently been seen with a quiff, too, although neatly coiffed into a smooth shape.
To get the look, you need to use loads of styling product – mousse, extreme-hold gel, spray – and concentrate on building volume and from there height.
Blowdry hair upwards to build root lift. Then set on large Velcro rollers, heat with the dryer and cool to set.
Working from the back of the head forwards, use a fine-toothed comb to backcomb – and work from behind each section of hair, too, so the matting isn’t visible.
Use hairspray liberally as you work to keep the hair upright. Then use the tips of the teeth to smooth over the front and top of the quiff shape to bring it all together.
And finish with loads of hairspray so it doesn’t collapse around your ears.
Tip: Styling products are incredibly dulling, which is the price you pay for creating as much volume as possible to support the shape. So finish off with a shine spray to prevent hair looking drab.