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"Kanye loves it!" said her colourist George Papanikolas. "He was a big cheerleader for her to go blonde.
"It's something Kim's wanted to do for a long time. I've been colouring her hair for a year, and she's wanted to go blonder since the day we met."
This wasn't the first time the queen of reality TV turned golden blonde. Kim went for lighter tones back in 2009, and again in 2012 when she tweeted, "Blonde hair don't care".
What do you think of Kim's hair? Do you prefer her blonde or brunette?