Britney Spears has swapped her trademark blonde locks for a brunette style.
The popstar unveiled her dark 'do when she posted a photo on Twitter to promote her new perfumes.
"Spice up Valentine's Day by getting 'Naughty & Nice' ((pun intended)) ;)," she tweeted alongside the picture, which shows her holding up a bottle of the perfume while smiling in the mirror.
It's not the first time Britney has switched up her hair colour – last year, she showed off a darker shade as she attended Elton John's AIDS Foundation Academy Awards Viewing party.
She has also experimented with red in the past, sporting a fiery hue for one of her music videos.
Britney is currently enjoying her Piece of Me residency at the Planet Hollywood resort in Las Vegas.
She spotted a famous face in the audience while performing last week. "Such a treat to see @jessetyler in the audience tonight instead of on my TV screen, <3," she tweeted of the Modern Family star.
Britney, 32, will perform 50 shows per year, in 2014 and 2015, where she sings all the hits from her 15-year career and recreates some of her most famous moments from previous performances.
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