But they could have saved themselves the bother, because many of us are paying so little attention to our eye health, our sight isn't able to benefit from the improved clarity and definition of HD TV anyway.
In fact, according to research commissioned from YouGov by Vision Express, most of us spend more on haircare in a week than we do on our eyes in a year.
Sixty per cent of respondents had spent nothing in a year, with 27 per cent not having had an eye test in two years and five per cent missing theirs for more than 10 years.
Eight per cent of 18-24-year-olds have never had their eyes tested at all – which is particularly disappointing considering how fashionable spectacles have become, with stars like George Clooney, Johnny Depp and Julia Roberts looking fantastic in theirs.
To help put the focus back on eye care, Vision Express has announced a programme for the year that will amount to the largest privately funded examination of UK eye health ever undertaken. It will include:
*An educational programme within schools to make children aware of the availability of free NHS testing, and to promote regular testing and better eye care. There will also be free digital retinal scanning for all children up to 16 in tandem with their free NHS test throughout February 2009.
*The installation of digital retinal scanners capable of taking detailed images of the interior of the eye in more than 300 Vision Express opticians. In early trials, six per cent of examinations undertaken by the scanners at Vision Express resulted in customers being referred to their GPs due to the discovery of anomalies in the images.
Visit www.visionexpress.com to find your nearest store for details of the new equipment and awareness programme.