The three new eyeshadow palettes contain complementary shades that would suit women with the same eye colour as Penelope and Milla, as well as Tunisian model Afef Jnifen.
Penelope's Toffee Crystal trio suit brown eyes, while Milla gets Sapphire Blue Crystal for her blue peepers – which also suits green eyes - and there's Plum Crystal for very dark eyes similar to Afef's.
Each of the three shades is embossed with a number to show in which order they should be applied, but here's make-up artist James Kaliardos's tips for perfect application:
1. Use the stronger shade to contour the eye – close your eye and raise your brow to open up the socket area for improved application – focusing on the outer edges of the eyelid and socket line. Apply under the lower lashes, too, for night time glamour.
2. Sweep the middle shade of powder over the eyelid, blending up to the brow and outer edges.
3. With the lightest of touches, apply the shimmering highlighter colour under the brow and inner corners of the eye to illuminate and open up the eye area.
Available now from Boots, Superdrug and major supermarkets.