Red lipstick has been making a comeback for a while and it’s set to stay through to spring/summer, but with a difference – shades are veering towards the orange end of the spectrum, with occasional nods towards fuschia.
And it’s going to be texture that makes the fashion statement.
The effect is instant and full of impact, points out Max Factor make-up artist Pat McGrath of the colourful slashes of colour slicked across spring/summer lips.
“Lipstick, when it’s worn as a statement in its own right looks really fresh and young,” she says.
But the focus is on opposing textures as shine and matte compete for attention.
In the shine corner, at Prada, Pat used a vermillion orange, pumped up and glossed to stand out against the neutral-coloured clothes.
Plastic neon orange at Loewe was inspired by the slickness of a Helmut Newton femme fatale. Rochas had the solution by combining a matte top lip with a glossy lower lip.
Pat used Max Factor Colour Collection lipstick in Intensely Red all over, but with a slick of Lipfinity top coat on the bottom.
On the side of matte, shows including Bottega Veneta, with looks inspired by karate uniforms, demanded a touch of provocative glamour.
“We painted the lips a matte fuchsia, bleached the brows and left the skin looking clean to make the lips stand out even more,” says Pat.
At Dolce & Gabbana plump, red pouts played to the masculinity vs femininity theme. For Dior, Pat produced a classic Hollywood Film Noir red lip inspired by Lauren Bacall.
Get the look: Max Factor Colour Collections Lipstick in Intensely Red